Privacy policy

Last updated: 9 August 2026

Snuggle Threads respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains how we collect, use, store and share personal information when you visit thesnugglethreads.com, place an order, contact us or otherwise interact with our website and services.

Snuggle Threads operates this online store and is the data controller for personal information where we determine how and why that information is processed.

Our store is powered by Shopify, which provides the ecommerce platform that enables us to offer our products and services online.

Nothing in this Privacy Policy affects your rights under applicable data protection law.

PERSONAL INFORMATION WE COLLECT

Depending on how you interact with us, we may collect or process the following types of personal information:

  • Contact information, including your name, email address, telephone number, billing address and delivery address.
  • Order and transaction information, including products ordered, personalisation details, order history, returns, refunds and delivery information.
  • Payment and transaction information required to process your purchase. Payment card information may be processed directly by Shopify or our authorised payment providers and may not be fully accessible to Snuggle Threads.
  • Account information, if you create a customer account with us.
  • Communications, including information you provide when contacting us by email, through our website or through customer support.
  • Device and technical information, including your IP address, browser type, device information and other technical identifiers.
  • Website usage information, including how you browse and interact with our website, subject to your cookie and privacy preferences.

We only collect personal information that is reasonably necessary for the purposes described in this Privacy Policy.

HOW WE COLLECT PERSONAL INFORMATION

We may collect personal information:

  • Directly from you when you place an order, create an account, contact us or otherwise provide information to us.
  • Automatically when you use our website, including through cookies and similar technologies.
  • From Shopify and other service providers that help us operate our website and fulfil orders.
  • From payment providers, delivery providers and other third parties where necessary to complete your transaction or provide our services.

HOW WE USE YOUR PERSONAL INFORMATION

We may use your personal information to:

  • Process and fulfil your orders.
  • Personalise products according to the information you provide.
  • Process payments, refunds and returns.
  • Arrange shipping and local collection.
  • Provide order confirmations, tracking information and other transactional communications.
  • Respond to questions, requests or customer service enquiries.
  • Create and manage customer accounts.
  • Detect, prevent and investigate fraud or suspicious activity.
  • Maintain the security and proper operation of our website.
  • Comply with legal, tax, accounting and regulatory obligations.
  • Improve our website, products and customer experience.
  • Send marketing communications where permitted by law and in accordance with your preferences.
  • Protect our legal rights and resolve disputes.

LEGAL BASES FOR PROCESSING

Where the General Data Protection Regulation (GDPR) applies, we process your personal information only where we have a lawful basis to do so.

Depending on the circumstances, we may rely on:

Performance of a contract
Where processing is necessary to process your order, personalise your products, receive payment, arrange delivery or collection, manage returns and provide customer support relating to your purchase.

Legal obligation
Where we are required to process or retain information to comply with applicable tax, accounting, consumer protection, fraud prevention or other legal obligations.

Legitimate interests
Where processing is reasonably necessary for our legitimate business interests, such as protecting our website, preventing fraud, improving our services, maintaining business records and responding to customer enquiries, provided those interests do not override your rights and freedoms.

Consent
Where we ask for your consent, including for certain marketing activities or non-essential cookies and similar technologies where consent is required.

Where processing is based on consent, you may withdraw that consent at any time.

MARKETING COMMUNICATIONS

We may send you marketing communications where you have consented or where otherwise permitted by applicable law.

You can unsubscribe from marketing emails at any time by using the unsubscribe link included in the email.

Unsubscribing from marketing communications will not prevent us from sending necessary service messages relating to your orders, payments, deliveries, account or customer service requests.

COOKIES AND SIMILAR TECHNOLOGIES

Our website uses cookies and similar technologies to operate the store, remember preferences, understand how visitors use the website and, where applicable, support analytics and marketing.

Some cookies are necessary for the website and checkout to function.

Where required by law, non-essential cookies will only be used in accordance with your consent choices.

You can manage available cookie preferences through the cookie or privacy controls provided on our website and through your browser settings.

HOW WE SHARE PERSONAL INFORMATION

We do not sell your personal information.

We may share personal information where reasonably necessary with trusted third parties that help us operate our business, including:

  • Shopify, which hosts and operates our ecommerce platform.
  • Payment providers that securely process customer payments.
  • Shipping and delivery providers where necessary to deliver your order.
  • Technology and website service providers that help us operate and secure our website.
  • Analytics or marketing service providers, where used and subject to applicable privacy and consent requirements.
  • Professional advisers, such as accountants, legal advisers or insurers where necessary.
  • Government authorities, regulators or law enforcement, where disclosure is required or permitted by law.

We only disclose personal information where there is an appropriate reason for doing so.

RELATIONSHIP WITH SHOPIFY

Our online store is hosted by Shopify.

Shopify processes certain personal information when you access or use our store in order to provide its ecommerce platform and related services.

Depending on the processing involved, Shopify may process information on our behalf or may act as an independent data controller for certain Shopify services and features.

Shopify may receive information including your contact details, transaction information, device information, browsing activity and other information relating to your interaction with our store.

Shopify's own processing of personal information is governed by its applicable privacy policies and privacy controls. Shopify's current consumer privacy documentation also explains the information it receives from customers interacting with Shopify-powered merchants and the privacy choices it provides.

THIRD-PARTY WEBSITES AND SERVICES

Our website may contain links to websites, social media platforms or services operated by third parties.

We are not responsible for the privacy practices of third-party websites or services that we do not control.

We recommend reviewing the privacy policy of any third-party service before providing personal information to it.

INTERNATIONAL TRANSFERS

Some of our service providers, including Shopify, may process or store personal information outside Ireland or the European Economic Area.

Where personal information is transferred outside the EEA, appropriate safeguards will be used where required by applicable data protection law, such as an adequacy decision or approved contractual safeguards.

Shopify also states that customer information may be processed internationally in connection with its services.

HOW LONG WE KEEP PERSONAL INFORMATION

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected.

The retention period may depend on factors including:

  • The length of our relationship with you.
  • Whether you have an active customer account.
  • Order, payment and transaction record requirements.
  • Tax, accounting and other legal obligations.
  • Fraud prevention and security requirements.
  • The need to resolve disputes or establish, exercise or defend legal claims.

When personal information is no longer required, we will delete, anonymise or otherwise securely dispose of it where reasonably possible and subject to applicable legal requirements.

SECURITY

We take reasonable technical and organisational measures designed to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.

However, no online system or method of electronic transmission can be guaranteed to be completely secure.

You should avoid sending sensitive payment or confidential information to us through unsecured communication channels.

CHILDREN'S PRIVACY

Our website and online store are intended for adults purchasing products and are not directed at children.

We do not knowingly collect personal information directly from children where doing so would be prohibited by applicable law.

If you are a parent or guardian and believe that a child has provided personal information to us improperly, please contact us so that we can review the matter and take appropriate action.

YOUR DATA PROTECTION RIGHTS

If you are located in Ireland, the European Economic Area or another jurisdiction providing similar rights, you may have the right to:

  • Request access to the personal information we hold about you.
  • Request correction of inaccurate or incomplete personal information.
  • Request deletion of your personal information in certain circumstances.
  • Request restriction of processing in certain circumstances.
  • Object to certain processing, including processing based on legitimate interests.
  • Receive certain personal information in a portable format where applicable.
  • Withdraw consent where processing is based on your consent.
  • Object to direct marketing at any time.
  • Lodge a complaint with the relevant data protection supervisory authority.

These rights may be subject to legal conditions and exceptions.

We may need to verify your identity before responding to certain requests.

The Irish Data Protection Commission confirms that GDPR rights include access, rectification, erasure, restriction, portability, objection and withdrawal of consent.

DATA PROTECTION COMPLAINTS

If you have a concern about how we handle your personal information, please contact us first so that we have an opportunity to address it.

You also have the right to raise a concern or lodge a complaint with the Data Protection Commission (DPC) in Ireland or, where applicable, another competent supervisory authority.

The DPC is Ireland's independent supervisory authority for GDPR and provides an online process for raising data protection concerns.

CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time to reflect changes to our business practices, services, technology or legal requirements.

When we make changes, we will publish the updated Privacy Policy on this page and update the “Last updated” date.

Where required by law, we will provide additional notice of material changes.

CONTACT US

If you have questions about this Privacy Policy, how we handle your personal information, or would like to exercise your data protection rights, please contact:

Snuggle Threads
hello@thesnugglethreads.com

For the purposes of applicable data protection law, Snuggle Threads is the data controller where we determine the purposes and means of processing your personal information.